News & Events
Velocity Products Introduces Leading European Supplier of Okuma Lathe Tooling to North America
New agreement provides exclusive North American distribution rights of SU-matic tooling to the Velocity Products division of Morris Group, Inc.
Chicago, IL (September 11, 2012) Morris Group, Inc. today announced at IMTS that it has entered into an exclusive business agreement with SU-matic, a subsidiary of Suhner Holding AG of Switzerland, to supply Okuma lathe, multitasking machine, and machining center tooling to the North American metalworking industry.
Brad Morris, President of Morris Group, Inc., and Otto H. Suhner, President of Suhner Holding AG, signed the contract on Monday, September 10 while attending the largest manufacturing technology show in North America. The line of tooling will be sold under the name of Velocity SU-matic to reflect the joint partnership between SU-matic and Velocity Products, a business unit of Morris Group, Inc.
“We recognize the superior fit of SU-matic tooling with Okuma machine tools. We are pleased to introduce Europe’s leading supplier of Okuma lathe tooling to this market and to partner with them,” stated Brad Morris.
Velocity SU-matic tooling will be sold by Velocity Products through established machine tool distributors already working with Okuma America Corporation. Concurrent with this announcement, Okuma has approved Velocity SU-matic to become a member of its Partners in THINC® program, greatly easing the introduction of the new product line to the market.
“We are pleased to become a member of Okuma’s Partners in THINC program,” said Robert
L. Bauer, Vice President of Morris Group, Inc., Velocity Products division. “The knowledge and expertise of the Okuma distribution network is invaluable to Okuma users. Working with Partners in THINC furthers our ability to supply the optimal tooling to the end-user.”
According to Bauer, SU-matic is the leading supplier of Okuma lathe tooling in Europe with more than 60% market share. The company works in close collaboration with Okuma’s product development team in Japan and produces tooling made specifically for Okuma machine tools.
This collaboration means that high quality tooling is ready for installation on even the newest Okuma machine tools, like the Okuma LU3000EX High Production 4-AXIS Lathe which debuted at this year’s IMTS in booth S-8500.
Tooling for Okuma lathes, multitasking machines, and machining centers, including the LB-EX Series, LT-EX Series and LU-EX Series, is available for immediate delivery. Velocity Products maintains significant inventory levels of all SU-matic tooling at a Morris- owned facility in Huntsville, Alabama. Certified repair service is provided out of this same location. All Velocity SU-matic tooling is guaranteed for a period of two years from purchase.